![]() This right off the bat gives a reader a sense of the style of the company, and gives an inside look at the behind the scenes of it. CopybloggerĬopyblogger's About Us page starts with a picture of what looks like part of the office setting of the company. Let's take a look at some "About Us" pages from various companies that do a fantastic job of presenting themselves to the world. Your customers will enjoy seeing that glimpse into your company, and it will remind them that there are real people behind the product. It also helps build trust in a company and give faces to the name when you showcase your employees on your "About Us" page. Call on your customers to submit testimonials that you can then use to let their talking speak for your product. When you're selling a product or service, the best way to make people see how it can benefit them and be used in their own lives is to do just that: Show them how it benefits others and is used by others, just like them.Ĭustomer testimonials are a tried and true way to demonstrate the effectiveness and popularity of a product. What do your employees and customers say? Even an artistic picture of your top-selling product can make your "About Us" page stand out from text-only pages. Use pictures, or even videos.Ĭonsider adding a picture or even a video of behind the scenes at your company, or something that shows who and what you're all about. Get in touch with what inspired you and tell it in a way that can inspire others, and it more likely than not will do just that. People love a success story, and love to support things they can relate to. You won't lose credibility with people for being a huge, reputable company now that was in the past a part-time basement hobby. How has your company/products changed your life and the life of those around you?.What are you adding or hoping to add to the world with your company or products?.What or who inspired you to create your company or your products?.People love seeing the story behind the business and what inspired it all. Here's where your personal story can make all the difference. Like we said earlier, the "About Us" page is the place where you get to differentiate your company and your products from every single other similar company out there in the world. Little things like breaking up a paragraph or turning a longer sentence into a bullet-pointed list can go a long way when someone's reading your page. Write short and simple sentences, shorter paragraphs, and use things like bullet points, images to break up text, and different sized or bold font. Use formatting.Īnother thing you can do to help present information effectively and help keep a reader's attention is to use formatting. Think about what the most important things you want to convey are, and put these things first. People have short attention spans and you won't have much time to either win them over or lose them to another company. If it sounds to gimmicky or like an inflated sales pitch, it might repel potential customers. Write simply and clearly, in a friendly and realistic tone that you know your specific audience will relate to and appreciate. Don't use a lot of jargon in your "About Us" page. Likewise, a CEO of a Fortune 500 company may be considering your product, but if your "About Us" page isn't written with enough of a professional tone of authority, you may lose that enterprise customer to a different company that does the same thing as you but talks about it better. You can have the best product ever for a new mom, but if she doesn't trust the way you portray your company in the "About Us" section, she probably won't buy it. While the rule that you should tailor your website writing to your client base stands true for all areas of your website, this is perhaps most important in the "About Us" page. Really consider who you're writing for and who your customer base is. Write in a friendly style, but tailor it for your audience. Make sure that any claims you make, the information you divulge or the things you say in your "About Us" page are actually true. The "About Us" page is a way to earn trust and there's no quicker way to lose that trust than to be caught lying to the public. Here are 6 points to remember when creating your "About Us" page so that you'll make the most positive impact possible and win over your customers' hearts and their business. ![]() It's where you can bring your brand to life in a social, expressive way and really put your best foot forward to the public. The page is a space for you to get creative, personal, and basically initiate a personal introduction with your customers. Writing your "About Us" page on your website can actually be really fun and enjoyable. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |